Email Marketing is Effective
Permission based e-mail marketing is perhaps the worlds greatest marketing tool. This is not unsolicited email, but e-mail to people who have opted-in to your programme.
By taking advantage of emails affordability, interactivity and targeting capabilities, you can provide valuable, relevant and timely communications to audiences in all your market segments. Keeping these audiences informed and aware can show great returns; regular email advertising increases the probability that when they are next in the market, you will be an option they will consider.
E-mail marketing may comprise newsletters or communications triggered by a customer event such as expiry of warranty, service request, or purchase patterns. The content may be product updates, product enhancements, tips and tricks, or offers. The possibilities are endless but need to be aligned to marketing objectives.
Our Approach to E-mail Marketing
We work with you to:
- Develop an email advertising programme to achieve agreed business objectives
- Specify data cleansing and opt-in processes
- Propose off-line and on-line email collection methods to give your programme momentum
- If you don’t already use email marketing software, set up an account on our email marketing system
- Run your own programmes, or manage programmes on your behalf
Email Marketing Clients
Contact us for a no obligation discussion on ways in which we could improve your current email marketing.
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