Pay Per Click Advertising (PPC)
Searching on a major search engine displays not only search results but also text ads. Your ads only appear for relevant searches and you decide in what geographic areas your ads will be shown and for which key words or phrases. This means you connect directly with people who are actively seeking out the exact products and services your business provides. The three largest pay-per-click advertising sites are Google, Yahoo and Bing which together account for 97% of the search market.
Paid Search Engine Marketing
Only 35% of searchers will ever click on paid search ads so PPC advertising is a useful addition to a professional Search Engine Optimisation (SEO) programme. However, there are several valid uses for paid search engine marketing:
- Temporary boosting of traffic whilst waiting for the results of SEO to take effect
- Use in targeting very competitive search terms where SEO will not deliver traffic
- Short lived promotional campaigns
Search Engine Marketing - Fletchers Approach
We can review existing campaigns and advise on improvements. We can undertake PPC management and provide the following services:
- Agree propositions & markets to be targeted
- Develop campaigns and ad groups
- Prepare keywords, develop ads
- Set up landing pages
- Implement analytic programme on web site if non present
- Provide paid search management and routine reporting if required
PPC Management - Clients
Contact us for a no obligation discussion on ways in which we could improve your pay per click advertising.
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