Social Media
Social Media are effective in a business context at allowing customers and prospects to interact and provide feedback. They may have a role to play in your business in creating informed and interested communities who will act as your advocates in the market.
A broad classification would include the following types of services:
Blogs & Forums
Many companies have blogs where people with an interest in the company can keep up to date. Some companies run customer help forums where customers attempt to resolve queries, and in so doing provide a better service to customers and save support staff time.
Social Networking
This grouping includes social networking sites (Facebook, Twitter etc.), professional networking sites (LinkedIn, eCademy etc.) and video and photo sharing sites (YouTube, Flickr etc.). They are useful in varying degrees for:
Social Marketing - Fletchers Approach
Some businesses may want be be involved in social media just for fun, or as a marketing statement about their leading edge approach to business. If you fall into this category we would love to work with you!
Implementing these initiatives is not without cost. The most significant is usually staff time and motivation to make the services interesting to your audiences.
A successful and long term implementation of social marketing needs to have a potential customer or business benefit that can be tested, refined and proven, and which justifies the investment of staff time and resources.
Fletchers would work closely with you to develop the business case for implementing social marketing and work with your staff to introduce these initiatives to your audiences.
Social Media Marketing - Clients
Contact us for a no obligation discussion on ways in which social media could benefit your business.
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