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Search Engine Optimisation

Search engines are the way in which the vast majority of people locate content on the internet. Over 80% of searchers never make it past the bottom of page 2 and over 60% never click on a sponsored ad. So this makes it imperative for your business to be included at the top of the search engine listings through Search Engine Optimisation (SEO).

The three largest search sites are Google, Yahoo and Bing which together account for 97% of the search market*. Search engine promotion on specialist engines may be relevant for some businesses.

There are two sets of activities which comprise a full scale search engine optimisation campaign; On Page SEO and Off Page SEO.

On Page SEO

On Page SEO optimises each of your web pages for a specific set of keywords, and ensures that pages are indexed by search engines.

The choice of keywords is an important and intensive process if the SEO campaign is to achieve success.  It needs to balance the popularity and competitiveness of relevant phrases to arrive at attractive candidates for your business. These then need to be deployed within the visible page and invisible HTML code so that the search engines can index your pages above your online competitors pages for these key phrases.

Off Page SEO

Off Page SEO creates inbound links to your web pages, resulting in those pages increasing their search engine results position. These links are created by registering with online directories, creating blog or article posts with a web page reference, or creating bilateral link agreements with relevant sites. However, the best links come from other web pages that see value in your content and link to it.

SEO Marketing - FLETCHERS Approach

We will deliver an SEO campaign, structured for an agreed group of pages, as follows:

  • Agree business objectives
  • Generate keywords
  • Research demand and competitiveness of each key phrase
  • Compile most effective key phrases
  • Change page content to achieve optimisation
  • Propose inbound link strategy

In addition, FLETCHERS will:

  • Advise on changes required to navigation structure or HTML coding to ensure ease of indexing by the major search engines
  • Provide client and competitor monthly reports on search engine results position
  • Implement web analytics system if none present on client website
  • Provide monthly reports on web traffic, sources and usage patterns

SEO Marketing Services - Clients

Contact us for a no obligation discussion on ways in which we could improve your search engine optimisation.

*4 August 2009

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